Kumpulan Artikel (dari Journal) Corporate Image: Juni 2009

CORPORATE IMAGE AUDIT

by : Ingrida Šmaižien and Petras Oržekauskas
(2006)

Abstract

Corporate image is a strategic asset that creates competitive advantage and favourable climate for the survival and development of an organisation.
For escaping negative consequences of uncontrolled image and shooting up opportunities of positive image, systematic measuring of corporate image is necessary.The aim of the paper is to propose guidelines for measuring and evaluating corporate image systematically (corporate image audit – a complex system of measuring and evaluating image – is recommended).
The principles, methods, stages and consecution of examining corporate image are proposed and analysed.
Key words: corporate image, image audit, measuring corporate image.

. . . . . . (baca_selengkapnya )

Hasil Penelitian lengkap hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

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Corporate citizenship and public relations: The importance andinteractivity of social responsibility issues on corporate websites

by: Paul Capriotti and Angeles Moreno
© 2006

Abstract

Recently, corporate responsibility has become a prominent issue internationally. It has also become a research priority in public relations, having been considered one of the key aspects of that field for decades.
Several studies have shown the importance of the Internet and of corporate websites as public relations tools and the growing relevance of corporate websites for communicating approaches to corporate responsibility.
This paper discusses the importance of corporate responsibility information on those websites, and their levels of interactivity. The authors have designed a specific tool to analyse these aspects of corporate websites.

Keywords: Public relations; Corporate responsibility; Dialogic communication; Internet; Interactivity

. . . . . . (baca_selengkapnya )

Hasil Penelitian lengkap hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

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COMMON GROUNDS in THE PERCEPTION of CORPORATE REPUTATION?A Comparison of Three Stakeholder Groups

by : Sabrina Helm
Herdecke UniversityStrategic MarketingAlfred-Herrhausen-Strasse 5058448, Germany

Abstract

In recent publications, corporate reputation has been interpreted as a stakeholder-related construct.
While some authors state that – according to stakeholder group affiliation – a specific set of criteria is relevant to validly evaluate the reputation of a firm, others call for comparability of data and favour standardised measures.
Empirical evidence on stakeholders’ perception of corporate reputation has remained scarce. Therefore, the objective pursued by this paper is to analyse and discuss the process and implications of building a stakeholder-related measure of corporate reputation.

The findings of a study among German customers, employees, and private investors of a consumer goods producer are used for illustration.

Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si* (Penulis, Pelaku Bisnis, Trainer dan Dosen Marketing Management)
e-mail : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

*Profil Lengkap, lihat (click) di sini

WHAT DRIVES CUSTOMER LOYALTY WITH COMPLAINT RESOLUTION?

by : Tor Wallin Andreassen (1999)
Tor Wallin Andreassen is an Associate Professor of Marketing at The Norwegian School of Management. He is the founder and director of the Norwegian Service Forum and the Norwegian Customer Satisfaction Barometer. He is currently a Visiting Professor at the Owen School of Management, Vanderbilt University, 401 21st Avenue South, Nashville, TN 37215, USA.

Abstract

Even though customer satisfaction and loyalty has been studied at length, few if any studies have focused on antecedents to customer loyalty for dissatisfied complaining customers. A theoretical model focusing negative affect, satisfaction with complaint resolution, and corporate image as antecedents to customer loyalty is proposed and tested empirically.
First, satisfaction with complaint resolution has a positive impact on customer loyalty. Complaint resolution is thus an important element of the company’s customer retention strategy.
Second, negative affect caused by the initial service failure has a negative impact on satisfaction with complaint resolution and customer loyalty.
From this finding we can imply that the customer starts the resolution process from a deficit. Finally, corporate image has a positive impact on customer loyalty. From this finding we can learn that corporate image plays a role not only in attracting new customers, but also in retaining existing dissatisfied customers.
Key words: Dissatisfaction, complaint resolution, negative affect, corporate image, customer loyalty.

Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si* (Penulis, Pelaku Bisnis, Trainer dan Dosen Marketing Management)
e-mail : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

*Profil Lengkap, lihat (click) di sini

An INVESTIGATION into ANTECEDENTS and CONSEQUENCES of UNIVERSITIES INTERNAL BRANDING in THAILAND: from the manager’s perspective.

by : Narissara Kaewsurrin

Abstract

This research aims to examine the antecedents and consequences of internal branding in universities, as well as variables that have mediating and moderating effects.Internal branding focuses on employees’ understanding of the brand value and the way they deliver the brand experience.
The research methodology would be based on a combination of qualitative and quantitative methodologies, steeped in a belief of the value of triangulation as a strategy for conducting valid and reliable research.
Top management and academic employees of Thai universities will take part in the research involving use of interviews, questionnaires.

Keywords: higher education, internal branding, employee, leadership, government policy

Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Pelaku Bisnis, Trainer dan Dosen Marketing Management)
e-mail : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

Related Posting :
http://ken-promark.blogspot.com/2010/10/promark-jurnal-nasional-marketing.html
http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan

http://ken-servqual1.blogspot.com/

http://www.ken-loyalty.blogspot.com/

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP CITRA BANK JABAR BANDUNG

(Survei Terhadap Nasabah Jasa Tabungan di Bank Jabar Bandung)

2008

Oleh : Kanaidi, SE., M.Si*

(Peneliti, Penulis, Pelaku Bisnis, Trainer dan Dosen Management Marketing)

ABSTRAK

Penelitian ini bertujuan untuk mengetahui pelaksanaan Customer Relationship Management (CRM) dan pengaruhnya terhadap citra bank di Bank Jabar Bandung.
Penelitian ini dilakukan terhadap 100 nasabah jasa tabungan di Bank Jabar Bandung sebagai sampel penelitian.
Data primer didapat melalui observasi, wawancara, dan kuesioner yang validitas dan reliabilitasnya telah diuji terlebih dahulu.
Data yang didapat dianalisis dengan menggunakan metode analisis jalur (path analysis) untuk menilai pengaruh pelaksanaan CRM terhadap citra bank di benak nasabah jasa tabungan di Bank Jabar Bandung.

Hasil analisis jalur (path analysis) menunjukkan unsur-unsur CRM, yang terdiri dari people, business process, dan technology mempunyai pengaruh signifikan, baik secara simultan maupun secara parsial, terhadap citra bank di Bank Jabar Bandung.

Kata kunci : Customer Relationship Management (CRM), Jasa Tabungan, dan Citra Bank.

Artikel lengkap dikompilasi oleh/hubungi : Kanaidi, SE., M.Si*
e-mail : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

*Profil Lengkap, lihat (click) di sini