An INVESTIGATION into ANTECEDENTS and CONSEQUENCES of UNIVERSITIES INTERNAL BRANDING in THAILAND: from the manager’s perspective.

by : Narissara Kaewsurrin

Abstract

This research aims to examine the antecedents and consequences of internal branding in universities, as well as variables that have mediating and moderating effects.Internal branding focuses on employees’ understanding of the brand value and the way they deliver the brand experience.
The research methodology would be based on a combination of qualitative and quantitative methodologies, steeped in a belief of the value of triangulation as a strategy for conducting valid and reliable research.
Top management and academic employees of Thai universities will take part in the research involving use of interviews, questionnaires.

Keywords: higher education, internal branding, employee, leadership, government policy


Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Pelaku Bisnis, Trainer dan Dosen Marketing Management)
e-mail : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

Related Posting :
http://ken-promark.blogspot.com/2010/10/promark-jurnal-nasional-marketing.html
http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan

http://ken-servqual1.blogspot.com/

http://www.ken-loyalty.blogspot.com/